The creators of Fake Bake skin care products are dedicated to developing breakthrough products using only high grade ingredients and the latest technology. Fake Bake is the safe, effective way to self-tan for gorgeous “natural” looking results. The exclusive patented formula contains penetrants that bond with your skin’s own pigment. Only Fake Bake is formulated to transport DHA, the active tanning ingredient, to deeper layers of skin. The result is a tan that's more intense and natural-looking than anything else on the market. When used as directed, the color stays for days without fading. The moisture-rich formula dramatically softens skin, making Fake Bake the only tan that’s actually good for your skin! It is the sunless tanner of choice by such celebrities as Britney Spears and Madonna.