Do synthetic ingredients still have a soft spot in your beauty routine? Take baby steps into the natural & organic world with paraben-free products. This seal promises these products are free of all parabens, including methyparaben, ethylparaben, propylparaben, butylparaben, isobutylparaben, isopropylparaben and benzylparaben. That means, instead of using chemical preservatives they use natural preservatives or ingredients that naturally preserve themselves.